When first starting a business, everything is new and different. So what are the first things you need to do to turn your vision into reality? This process can be a bit intimidating -- and unnecessarily resource-consuming -- without the right tools and guidance.

Through a complementary suite of services, Google aims to help small businesses like yours navigate this uncharted territory. So as your business goes through the three phases of getting up and running, getting online and getting in front of customers, think of our products as tools designed to help you on your journey to success!

Run Your Business with Google Apps

Google Apps helps small businesses get up and running with email, calendaring, instant messaging, document, spreadsheets and presentations, site creation and video. The applications are hosted by Google, so you can just turn them on and get to work quickly. With this cloud computing approach, you don't need to worry about installing, maintaining or upgrading software, and you always have access to the latest technology. You can also use any device: PC, Mac, Linux, Android or iPad, if it has a web browser and a connection to the Internet you can access your information from anywhere. This is particularly helpful for people who need to work from various locations, like their office, home and car.

The cost savings are compelling, especially when you're on a tight budget: cloud computing is about 1/10th of the cost of on-premises software. It's also more secure than storing data on laptops and USB keys that are easily lost or stolen. But the biggest advantage of Google Apps is hardest to quantify: increased productivity through easier collaboration. Employees often work in teams, with colleagues in various locations. Web applications make it possible for them to share documents and files without attachments or version control issues because everything's online and up to date. They can also collaborate together in real time, which makes work more efficient. For more information, check out this video series on getting started with Google Apps.

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